The Bud label stands for


THE BUD LABEL STANDS FOR




  • Natural diversity on the organic farm
  • Ethologically sound livestock management and feeding
  • No use of chemically synthesized pesticides or fertilizers
  • No use of genetic engineering
  • No use of unnecessary additives such as flavourings and colourings
  • Non-aggressive processing of foodstuffs
  • inspection of organic production and processing

REPRESENTATION OF INTERESTS

As the body which represents the interests of Swiss organic farmers and awards the label, Bio Suisse has a demanding dual role, which strongly shapes the Association's activities. Communication within the Association is therefore very important.



LABEL PREMIUMAND MARKET ACCESS

The principal benefit for organic farms is the label premium, i.e. the 15 - 50% higher prices that organic farmers earn for their produce. Secondly, they benefit from the measurable progress in improving market access for the Bud: a new Bud-labelled product appears almost daily, continuously expanding the position of Swiss organic products in the food market.

GROWING BRAND RECOGNITION

Thanks to extraordinary efforts (TV advertisements, trade fairs, posters, public relations work, improvement of product quality) the Bud label has pulled into second place, and now ranks directly behind Coop's own Naturaplan label for brand recognition.
A representative survey showed that by the end of December 2013, over 60% of Swiss citizens were familiar with the Bud label.

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