- Natural diversity on the organic farm
- Ethologically sound livestock management and feeding
- No use of chemically synthesized pesticides or fertilizers
- No use of genetic engineering
- No use of unnecessary additives such as flavourings and colourings
- Non-aggressive processing of foodstuffs
- inspection of organic production and processing
REPRESENTATION OF INTERESTS
As the body which represents the interests of Swiss organic farmers and awards the label, Bio Suisse has a demanding dual role, which strongly shapes the Association's activities. Communication within the Association is therefore very important.LABEL PREMIUMAND MARKET ACCESS
The principal benefit for organic farms is the label premium, i.e. the 15 - 50% higher prices that organic farmers earn for their produce. Secondly, they benefit from the measurable progress in improving market access for the Bud: a new Bud-labelled product appears almost daily, continuously expanding the position of Swiss organic products in the food market.GROWING BRAND RECOGNITION
Thanks to extraordinary efforts (TV advertisements, trade fairs, posters, public relations work, improvement of product quality) the Bud label has pulled into second place, and now ranks directly behind Coop's own Naturaplan label for brand recognition.A representative survey by the market research institute IHA showed that by the end of December 2003, over 70% of Swiss citizens were familiar with the Bud label.